Social Media Metrics for Small Business: 6 to Track (and 4 to Ignore)

In simple terms, treat "The vanity metric trap: why likes and followers feel important but aren't" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.

• Saves
• Link clicks
• Reach growth rate
• Comments quality
• Story tap-forward rate
• Format performance by objective

In simple terms, treat "The 6 metrics that actually tell you if it's working" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.

• Raw follower count
• Impressions without context
• Vanity likes
• One-off viral spikes

In simple terms, treat "The 4 metrics to deprioritise" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.

In simple terms, treat "A simple weekly metrics review that takes 10 minutes" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.

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