Product Launch Social Media Campaign Plan: 7-Day Step-by-Step Guide
By Uramaki Studio Editorial Team
Launching a product? Here's a day-by-day social media campaign plan — from teaser to launch to follow-up — with AI prompts for each phase.
The 3-phase launch framework: before, during, after
A product launch social media campaign plan works when each phase has one audience objective and one conversion action.
In simple terms, treat "The 3-phase launch framework: before, during, after" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Day 1-2: Teaser phase - create intrigue without revealing everything
Use curiosity hooks and audience problem framing.
In simple terms, treat "Day 1-2: Teaser phase - create intrigue without revealing everything" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Day 3-4: Build-up phase - show behind-the-scenes and solve a problem
Demonstrate value with social proof, process, and preview assets.
In simple terms, treat "Day 3-4: Build-up phase - show behind-the-scenes and solve a problem" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Day 5: Launch day - the posts that drive conversion
Keep offers clear and friction low with one link path and one CTA.
In simple terms, treat "Day 5: Launch day - the posts that drive conversion" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Day 6-7: Sustain phase - social proof and urgency
Use testimonials, FAQs, and scarcity only when true.
In simple terms, treat "Day 6-7: Sustain phase - social proof and urgency" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Platform-specific tactics for each phase
- Instagram: teaser carousel + launch reel
- TikTok: POV reveal sequence
- LinkedIn: founder narrative + lessons
- Facebook: conversational offer recap
In simple terms, treat "Platform-specific tactics for each phase" as a practical decision: pick one goal, one audience segment, and one action you want from the post. Keep the message focused on one concrete outcome, then review results after a week and keep only what improves saves, replies, clicks, or leads.
Using Uramaki across a 7-day launch (multiple campaigns)
Treat each launch phase as its own brief: teaser carousel, proof carousel, launch-day post, FAQ slides, etc. Plan the sequence on paper first; Uramaki executes one campaign per run.
Uramaki brief — teaser phase for {product}:
Do not reveal the full product yet. Build curiosity: who it's for, the pain, one shadowed detail.
Tone: confident, minimal. Goal: waitlist signups.
(After you generate, start a new campaign for launch day with a new brief.)FAQ
How far in advance should I start posting before launch?
Usually 7 to 14 days, depending on audience size and price point.
What's the biggest mistake brands make during a launch?
Over-posting offers without enough context and trust signals.
Can I reuse the same campaign structure for every launch?
Yes, adapt hooks and proof for each product and audience.
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